NIKE SNKRS
Live client
01 / 06
Live client
Diagnosis → Decision Stack
NIKE SNKRS
“A drop system designed for desire that produces abandonment. We diagnosed the failure point and rebuilt trust through documented tradeoffs.”
Vault by Saks
02 / 06
Unit Economics → Platform Design
Vault by Saks
“$6.1B in 10-year value. Rebuilding luxury retail from the balance sheet up. A business model as a design deliverable.”
The Carolyn
03 / 06
Equity Architecture → Product Launch
The Carolyn
“An accessories gap is actually an equity architecture gap. Thirty years of cultural capital packed into a single, named object.”
On APEX
04 / 06
Community Layer → Retention System
On APEX
“The hardware is flawless. The software layer doesn’t exist. Designing the witness for the lifetime of the runner.”
Diesel Iceberg
05 / 06
Cultural Destination → Spatial Design
Diesel Iceberg
“A five-floor building where ninety percent of the brand becomes inhabitable. Harajuku. No phones on two floors. Commerce is the outcome, not the offer.”
Stylect
06 / 06
Marketplace Design → Stakeholder Alignment
Stylect
“Orchestrating a three-sided marketplace where incentives align. Managing the tension between shopper, stylist, and retailer at the point of decision.”

FASHION BRANDS OVER-INDEX ON ACQUISITION. THE DEFENSIBLE POSITION IS EARNED LOYALTY, NOT PURCHASED ATTENTION.

Confidence is not a brand value. It is a measurable outcome. I build the systems that produce it: the product experience that earns trust, the loyalty architecture that converts a transaction into identity, and the data infrastructure that proves the difference.

I work across brand strategy, product management, and experience design. I use data to find the failure point and design to fix it. That’s the work.

01
Capabilities
01 ·
Product
Management
End-to-end product strategy and execution, from PRD authorship and user grounding to launch sequencing and sensitivity risk management. Decision-making frameworks, tradeoff documentation, and cross-functional alignment.
PRD & SpecsGTM PlanningLaunch SequencingRisk Management
02 ·
Brand
Strategy
Building brand-consumer relationships across the full journey, from cultural discovery to deep identity-level advocacy. Trend forecasting, positioning, and narrative architecture.
PositioningTrend ForecastingNarrative DesignCultural Strategy
03 ·
Experience
Design
Designing across physical and digital retail, from service blueprints to high-fidelity prototypes. Information architecture built for clarity, not just usability.
Journey MappingService BlueprintsFigmaPhygital Integration
04 ·
Systems
Design
Designing the invisible scaffolding: gamification, loyalty architecture, behavioral loops, and circular models. The best system design is the one the consumer never notices working.
GamificationBehavioral DesignCircular EconomyOmnichannel
05 ·
AI &
Emerging Tech
Translating machine learning concepts into actionable brand strategy. Generative AI workflows, AI-driven personalization systems, and “Digital Fluency” models for executives.
Gen AI WorkflowsGoogle AI StudioNotebookLMA/B Testing
Skills
Core Competencies
Product ManagementBrand StrategyExperience DesignRetail Math (AUR, ST%, WOS)Trend ForecastingPhygital IntegrationUser Journey MappingGenerative AI WorkflowsCircular Economy ModelsGamification DesignBehavioral AnalysisOmnichannel StrategyService BlueprintsFigmaAdobe Creative SuiteGoogle AI StudioCross-functional Leadership
02
Experience
AN UNUSUAL PATH.
AN INTENTIONAL PRACTICE.

Graphic design trained on visual systems. Frontline retail where loyalty is a feeling you either engineer or lose.

2024 – PRESENT
GAP STORE #1224
LOYALTY LEAD
  • Architected Encore Madness, a test-and-learn district competition across 11 stores, delivering 86% card application lift and 141% card transaction lift at Store #1224.
  • Designed Encore Cup, a FIFA World Cup 2026-themed in-store loyalty program with a live HTML dashboard tracking results, standings, and leaderboards.
  • Built cross-functional coaching infrastructure (LOD handbooks, S.T.Y.L.E. styling guides, conversion scripting) to operationalize HQ loyalty strategy at the store level.
  • Scaled personal loyalty conversion from 1.22% to 12.07%; #1 in Gap East for card volume and acquisition rate, Q1 2026. Team acquisition goal attainment +40%; comp YTD +11%.
10× CONVERSION GROWTH · #1 GAP EAST CARD VOLUME & ACQ. RATE, Q1 2026
MAR 2025 – PRESENT
BRANCH MUSEUM OF DESIGN
UI/UX STRATEGIST & CONTENT DESIGNER · W/ MULLENLOWE U.S.
  • Led strategic translation of new institutional identity into a digital-first experience system: user journeys, content hierarchy, and interaction logic in collaboration with MullenLowe U.S.
  • Mapped end-to-end visitor journeys across digital discovery and physical attendance; designed content touchpoints to close the gap between digital engagement and in-space conversion.
  • Operated as connective layer between institutional stakeholders, creative partners, and technical execution, aligning vision, brand standards, and delivery timelines.
ADAGE REBRAND OF THE YEAR 2026 · ADAGE · ADFORUM · COMMUNICATION ARTS
APR – OCT 2025
INSTITUTE FOR CONTEMPORARY ART AT VCU
BRAND STRATEGIST & EXPERIENTIAL CREATIVE
  • Developed strategic and experiential framework for high-profile institutional programming, defining how ICA’s identity translates across physical space, digital presence, and community activation.
JAN 2025 – FEB 2026
REVOLUTION FACTORY
BRAND STRATEGIST & CREATIVE CONSULTANT
  • Lead strategist for Designing the Future, a forthcoming publication on AI and organizational leadership, responsible for narrative architecture and translating research into accessible brand voice.
  • Developed frameworks for embedding generative AI tools into core business workflows, treating AI integration as a test-and-learn capability problem.
03
Education
GRADUATE
M.S. Business/
Branding
EXPERIENTIAL DESIGN
VCU Brandcenter · Expected May 2026
Research: consumer behavior, AI-driven product design & data-driven brand strategy.
UNDERGRADUATE
B.S. Studio &
Digital Arts
GRAPHIC DESIGN
Liberty University · May 2024
Core: visual systems, narrative craft. Minors: Business Marketing, Journalism.
04
Contact

LET’S MAKE SOMETHING WORTH DOING.

Open to full-time product design and brand strategy, experience design, and creative direction roles. Also available for consulting and collaborative projects. Response within 48 hours.

Email
bennpattara@gmail.com
LinkedIn
Connect
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